---

blog: Don Marti

---

a common objection to privacy improvements

24 October 2018

One common objection to the new third-party cookie behavior in Firefox is something like,

If you block the tracking cookies that advertisers use to decide which ads to target you with, you'll start getting the low-budget, low-quality ads that show up in the absence of the targeting data that marks you as a desirable customer.

Before I turned on Enhanced Tracking Protection I was getting ads for stuff like cloud computing services and luxury SUVs. Now, with Enhanced Tracking Protection, am I going to get more ads for for FREE nutritional supplements? You know, the offers where you put in your credit card info for shipping and then they keep billing you even after you try to cancel? Or maybe I'll get offered a great deal on a for-profit college program, or some predatory finance! I can't wait.

It might be an inconvenience for me to start getting the ads that people get when they're too broke, or just too old, for high-bidding advertisers to care about reaching them. But the real problem is that legit sites are running those ads in the first place.