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blog: Don Marti

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GDPR and client-side tools

17 April 2018

Lots of GDPR advice out there. As far as I can tell it pretty much falls into three categories.

But what if there is another way?

  1. Start with the clean version. (Here's that link again: How to: GDPR, consent and data processing).

  2. Add microformats to label consent forms as consent forms, and appropriate links to the data usage policy to which the user is being asked to agree.

  3. Release a browser extension that will do the right thing with the consent forms, and submit automatically if the user is fine with the data usage request and policy, and appears to trust the site. Lots of options here, since the extension can keep track of known data usage policies and which sites the user appears to trust, based on their activity.

  4. Publish user research results from the browser extension. At this point the browsers can compete to do their own versions of step 3, in order to give their users a more trustworthy and less annoying experience.

Browsers need to differentiate in order to attract new users and keep existing users. Right now a good way to do that is in creating a safer-feeling, more trustworthy environment. The big opportunity is in seeing the overlap between that goal for the browser and the needs of brands to build reputation and the needs of high-reputation publishers to shift web advertising from a hacking game that adtech/adfraud wins now, to a reputation game where trusted sites can win.