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blog: Don Marti

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Helping people move ad budgets away from evil stuff

17 June 2018

Hugo-award-winning author Charles Stross said that a corporation is some kind of sociopathic hive organism, but as far as I can tell a corporation is really more like a monkey troop cosplaying a sociopathic hive organism.

This is important to remember because, among other reasons, it turns out that the money that a corporation spends to support democracy and creative work comes from the same advertising budget as the money it spends on random white power trolls and actual no-shit Nazis. The challenge for customers is to help people at corporations who want to do the right thing with the advertising budget, but need to be able to justify it in terms that won't break character (since they have agreed to pretend to be part of a sociopathic hive organism that only cares about its stock price).

So here is a quick follow-up to my earlier post about denying permission for some kinds of ad targeting.

Techcrunch reports that "Facebook Custom Audiences," the system where advertisers upload contact lists to Facebook in order to target the people on those lists with ads, will soon require permission from the people on the list. Check it out: Introducing New Requirements for Custom Audience Targeting | Facebook Business. On July 2, Facebook's own rules will extend a subset of Europe-like protection to everyone with a Facebook account. Beaujolais!

So this is a great opportunity to help people who work for corporations and want to do the right thing. Denying permission to share your info with Facebook can move the advertising money that they spend to reach you away from evil stuff and towards sites that make something good. Here's a permission withdrawal letter to cut and paste. Pull requests welcome.