How is everyone's tracking protection working? An update
20 August 2017
When I set up this blog, I put in a script to check how many of the users here are protected from third-party tracking.
The script is here: /code/check3p.js
This is not as good as I had hoped (turn on your tracking protection, people! Don't get tricked by ad blockers that leave you unprotected by default!) but it's a start.
The Information Trust Exchange is doing research on the problem of third-party tracking at news sites. News industry consultant Greg Swanson:
All of the conversations on the newspaper side have been focused on how can we join the advertising technology ecosystem. For example, how can a daily newspaper site in Bismarck, North Dakota deliver targeted advertising to a higher-value soccer mom? And none of the newspapers them have considered the fact that when they join that ecosystem they are enabling spam sites, fraudulent sites – enabling those sites to get a higher CPM rate by parasitically riding on the data collected from the higher-value newspaper sites.
More info: Aloodo for web publishers.