More random links
06 August 2017
Not the Google story everyone is talking about, but related: Google Is Matching Your Offline Buying With Its Online Ads, But It Isn’t Sharing How. (If a company becomes known for doing creepy shit, it will get job applications from creepy people, and at a large enough company some of them will get hired. Related: The Al Capone theory of sexual harassment)
Least surprising news story ever: The Campaign Against Facebook And Google's Ad "Duopoly" Is Going Nowhere Independent online publishers can't beat the big surveillance marketing companies at surveillance marketing? How about they try to beat Amazon and Microsoft at cloud services, or Apple and Lenovo at laptop computers? There are possible winning strategies for web publishers, but doing the same as the incumbents with less money and less data is not one of them.
Meanwhile, from an investor point of view: It’s the Biggest Scandal in Tech (and no one’s talking about it) Missing the best investment advice: get out of any B-list adtech company that is at risk of getting forced into a low-value acquisition by a sustained fraud story. Or short it and research the fraud story yourself.
Did somebody at The Atlantic get a loud phone notification during a classical music concert or something? Your Smartphone Reduces Your Brainpower, Even If It's Just Sitting There and Have Smartphones Destroyed A Generation?, by Jean M. Twenge, The Atlantic
Apple’s Upcoming Safari Changes Will Shake Up Ad
Not surprisingly, Facebook and Amazon are the big
winners in this change. Most of their users come every
day or at least every week. And even the mobile users
click on links often, which, on Facebook, takes them
to a browser. These companies will also be able to
buy ad inventory on Safari at lower prices because
many of the high-dollar bidders will go away.
A good start by Apple, but other browsers can do
better. (Every click on a Facebook ad from a local
business is $0.65 of marketing money that's not going
to local news, Little League sponsorships, and other
Still on the upward slope of the Peak Advertising curve: Facebook 'dark ads' can swing political opinions, research shows
You’re more likely to hear from tech employers if you have one of these 10 things on your resume (and only 2 of them are proprietary. These kids today don't know how good they have it.)