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blog: Don Marti

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Online ads don't matter to P&G

28 July 2017

In the news: P&G Cuts More Than $100 Million in ‘Largely Ineffective’ Digital Ads

Not surprising.

Proctor & Gamble makes products that help you comply with widely held cleanliness norms.

Digital ads are micro-targeted to you as an individual.

That's the worst possible brand/medium fit. If you don't know that the people who expect you to keep your house or body clean are going to be aware of the same product, how do you know whether to buy it?

Bonus link from Bob Hoffman last year: Will The P&G Story Bring Down Ad Tech? Please?