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blog: Don Marti

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Worse is better, again?

02 July 2018

Are there parallels between the rise of Worse Is Better in software and the success of the "uncreative counterrevolution" in advertising? (for more on that second one: John Hegarty: Creativity is receding from marketing and data is to blame) The winning strategy in software is to sacrifice consistency and correctness for simplicity. (probably because of network effects, principal-agent problems, and market failures.) And it seems like advertising has similar trade-offs between

  • Signal

  • Measurability (How well can we measure this project's effect on sales?)

  • Message (Is it persuasive and on brand?)

Just as it's rational for software decision-makers to choose simplicity, it can be rational for marketing decsion-makers to choose measurability over signal and message. (This is probably why there is a brand crisis going on—short-term CMOs are better off when they choose brand-unsafe tactics, sacrificing Message.)

As we're now figuring out how to use market-based tools to fix market failures in software, where can we use better market design to fix market failures in advertising? Maybe this is where it actually makes sense to use #blockchain: give people whose decisions can affect #brandEquity some kind of #skinInTheGame?

Against privacy defeatism: why browsers can still stop fingerprinting

How to get away with financial fraud

Google invests $22M in feature phone operating system KaiOS

Inside the investor revolt that’s trying to take down Mark Zuckerberg

Ryan Wallman: Marketers must loosen their grip on the creative process

Open source sustainability

K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release

Mark Ritson: How ‘influencers’ made my arse a work of art

Ad fraud one of the most profitable criminal enterprises in the world, researcher says

Cover story: Adtech won’t fix ad fraud because it is too lucrative, say specialists

https://hackernoon.com/why-funding-open-source-is-hard-652b7055569d

Sir John Hegarty: Great advertising elevates brands to a part of culture

https://www.canvas8.com/blog/2018/ju/behavioural-science-insights-nudgestock-2018.html …