The Kyiv Independent suggests Five ways to keep Ukraine in your news feed. Discoverability is an acute problem for a Ukrainian site, because of all the pro-Putin content out there that’s being actively pushed by people who are good at beating The Algorithms. So in order to find decent coverage of the Russian invasion of Ukraine and related issues, you have to take steps to avoid the filter bubbles.

Some of the same problems apply for other news topics. We certainly have international troll operations messing with political content on social media here, too. It looks like they have a similar problem in Romania: BăieČ›ii care fac „România frumoasă” The Kyiv Independent suggests:

  • Subscribe to email newsletters. The Kyiv Independent has daily and weekly general newsletters, along with topic-specific newsletters. Newsletters are a classic way to beat the algorithms, promoted by many sites, so the big risk here is that Gmail starts sending them somewhere other than the inbox.

  • Use the Google News “preferred sources” feature. (They recommend going straight to the page for the Kyiv Independent on there, probably because Google’s Preferred Sources Tool Is Jammed With Spam.)

  • Follow the Kyiv Independent on social media (not “X”, the former Twitter, though. They’re already tweaking their system to boost pro-Putin accounts, because reasons.) The Kyiv Independent also suggest feeding the algorithms by watching videos to the end, scrolling to the end of articles, and the usual don’t forget to like and subscribe stuff.

One more: The Kyiv Independent RSS feed is really helpful for those who have or want to form the RSS habit. RSS is under-rated but it still looks possible for sites to justify it by claiming it’s likely to reach people who are connectors, or highly online. The kind of people who would post a link to Reddit or whatever. Aram Zucker-Scharff has a way to do RSS analytics that looks promising. It’s not going to get all the RSS users, since a lot of tools consume RSS in a lot of different ways, but it’s a start.