03 Jul 2025
QoTD: Mark Ritson
I must get a question a month from marketers which is all about, you know, given that consumers have less attention span, and given AI, and that robots are going to take over the world, is anything relevant any more? And the answer is, shut up, that’s a stupid question. You’ve completely lost your mind. — Mark Ritson (watch the whole webinar)
Bonus links
‘AI
is no longer optional’ — Microsoft admits AI doesn’t help at work by
David Gerard. An internal Microsoft memo has leaked….The memo tells
managers to evaluate employees based on how much they use internal AI
tools…
(Point of order: always understand how employees are
incentivized and rewarded for AI-generated and human-written work at a
company before reading stats about what percentage of work there was
done with AI.)
When
will ad tech measurement not be a mess of fraud? by Aram
Zucker-Scharff. The amount of money that goes into ad tech should be
every reason why change is needed. If you are an ad buyer at a major
brand you’ve already seen more than one company prove that basically
every digital ad buy is pissing in the wind no matter how many numbers
you have to check.