Three ways to increase privacy: habits, technology, politics. The options available have changed, but in general it’s more effective to put some time into all three than to max out on one.

habit power: spend less time doing activities that can be surveilled. See you at the public library. This overlaps with the next one because one of the habits you can form is the habit of using a better-protected device like a properly set up laptop instead of a high-surveillance device like a mobile phone or smart TV. This one can only scale with the time put into it, and gets a multiplier effect when better technology and political options are available.

technical power: Choose tools and options to limit surveillance. Although the specific tools have changed, the general goal of breaking the surveillance loop is still the same. Sustained protection depends not just on stopping a particular act of surveillance, but on reducing the effectiveness of surveillance for driving conversions or other likely adverse outcomes. A lot of the effective privacy tips are about this one. Privacy tech is worth using, but used on its own is only going to get you into a protection vs. countermeasure game with the surveillance industry. We still need the other two.

political power: This one is getting a lot more interesting. Now that we have had one generation of state privacy laws, we know a lot more about what doesn’t work. California built the privacy equivalent of a Strowger switch so that states that are late to privacy legislation can build the FTTH of privacy. We’re also seeing juries do some of what legislatures can’t, so developing a better understanding of how laws and the civil litigation process can best support each other to protect people. (RtK FTW IMHO) Memo to self: find better ways to let legislators in other states know about how well CCPA/CPRA are working for us here.

Combinations

Habit+technical: ScrollGuard is a new Android app that blocks short, infinite-scrolling videos on Instagram, Facebook, Reddit, and YouTube. (These are an ad inventory gold mine but a time suck.) You can still use the app to check a specific thing, but ScrollGuard should help you use it only for what you came to do. This doesn’t directly provide any extra protection, but helps limit the amount of surveillance data collected by helping build better habits.