13 Apr 2018 Search

(Update 10 Nov 2025): split into two categories, update links.

(There is still a missing spot on the Lumascape: small legit sites can get ads from big companies, large and small companies can advertise on big evil platforms, but it’s hard for a small legit advertiser to sponsor a small legit site.)

Up and running

Daring Fireball ads are first-party, and priced per month, with up to five advertisers on the site per month. Not only is there no tracking involved, there is no JavaScript involved. They’re just images, text, and HTML links. (The images are even served from daringfireball.net itself.) You have my word that I will never allow tracking via these or any other ads on Daring Fireball without posting a big prominent “OK, DF Ads Are Now Tracking You” post on the site. I don’t expect ever to allow this.

EthicalAds says We do not do behavioral ad targeting regardless of your DNT preference. We target advertising exclusively based on geography and the content of the page. A service of Read the Docs, which offers ads on a network of hand-approved sites.

Historic

CodeFund was an open source ad platform that connects software developers with highly relevant products, services, and brands through ethical advertising. Publishers receive 50%-68% of the revenue. We do not track, profile, or sell information. We do not use cookies. We only show ads that are relevant and meaningful to the users. These are not just words. Our platform is open source. We have no secrets on how we do things. Thank you CodeFund, and the impact you made by Matt Glaman

Project Wonderful was an auction-based system that sells ads by the day, not by impressions or clicks. (Was used by used by web comics.)

The DECK was an ad network for sites serving developers and designers, and was the inspiration for Daring Fireball’s ad system.