13 Apr 2018
working post-creepy ads, and stuff
Post-creepy web ad sightings: What’s next for web advertising after browser privacy improvements and regulatory changes make conventional adtech harder and harder?
The answer is probably something similar to what’s already starting to pop up on niche sites. Here’s a list of ad platforms that work more like print, less like spam: list of post-creepy web ad systems. Comments and suggestions welcome.
Bonus links
Lots of GDPR and next-generation web ads stories in the past few weeks. A few must-read ones.
Publishers
Haven't Realized Just How Big a Deal GDPR is My advice to you is
rethink your approach to GDPR. This is your chance to be a part of the
solution, rather than being part of the problem.
Brand Safety Is Not Driving Media Allocation Decisions in 2018/19
Mark Ritson: This is a critical point in marketers’ relationship with data privacy