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blog: Don Marti

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why I'm not reading your think piece

21 February 2019

White power assholes are not exactly the smartest people on the Internet. State-sponsored manipulation operations have better skills and can use the domestic guys as human sock puppets.

Pedophiles aren't the smartest people on the Internet either. Even the "highly technical dark web" pedo networks are using off-the-shelf tricks that are far behind what even the most basic adfraud operation can pull off.

So I'm writing to explain why I'm going to move your long-form think piece about the "power" of the Internet "duopoly" to the probably-never-going-to-get-to-it end of my to-do list. Let's have a look at just the last 24 hours:

(Come back in 24 hours for more.) You're asking me to be interested in reading your ever-so-thoughtful essay about the awesome power of two companies that have to be like the fifth most influential people on the Internet, max. Even the Facebook ad integrity guy is down to asking for free reports of scam ads, on Twitter.Dude, if the "get everybody else to do your QA for you" strategy worked, then we'd all be running desktop Linux.

The "powerful platforms" are a box on the Internet cable between terrible marketing decisions on one end and criminals and terrorists on the other. A box maintained by vaguely creepy but not especially interesting IT staff. Yes, let's write about CMOs who attach their brands to heinous shit—what's up with that? Yes, let's write about the criminals who end up with the money—that can't be good. But the companies in the middle are not the story.

Oracle Data Cloud Companies Expose ‘DrainerBot’ App Fraud Scheme

Disney reportedly pulls ads from YouTube following child exploitation controversy

Google says the built-in microphone it never told Nest users about was 'never supposed to be a secret' (GOOG, GOOGL)

Disinformation and ‘fake news’: Final Report published - News from Parliament - UK Parliament

Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention

Culture secretary commissions study into 'opaque' world of online advertising

If Facebook wants to stop the spread of anti-vaxxers, it could start by not taking their ad dollars