New announcement out from YouTube: Extending Protections to More US-Based Teens.

Protections, that sounds good. What are teenage YouTube users getting protected from? The list of protections is:

  • Showing only non-personalized ads

  • Enabling digital wellbeing tools by default. This includes take a break and bedtime reminders.

  • Showing reminders about privacy when uploading a video or commenting publicly

  • Minimizing recommendations of videos with content that could be problematic if viewed in repetition

Cool, cool, all makes sense, I can see they’re trying to get teens to develop healthy online habits, and…hold on a minute, go back to that first one. Showing only non-personalized ads is a protection now?

Google isn’t going to come out and say that personalized ads are bad for you, but, using a little logic here, if they say that not showing you personalized ads is protecting you, it’s the same thing. Yes, this is similar to the old smoking is an adult custom messages, back when the tobacco companies somehow had to come out in favor of limiting underage sales of cigarettes without admitting that smoking is harmful in general. If you don’t smoke, don’t start. And whatever age you’re at now, there are still health benefits to quitting.

From an email notification sent by YouTube. No pr0n or personalized ads for you!

The good news is that you don’t have to be under 18 to be a non-smoker, I mean opted out of risky ad personalization. The Google version of the non-smoking section is a few clicks away—click this to buy better stuff and be happier—and some effective privacy tips will get you some protection on other companies’ sites and apps too. Some of the pro-Google academics are still claiming benefits for personalized ads, but I wonder how long that’s going to be able to hold up. More: advertising personalization: good for you?