Unlocking the hidden European mode in web ads
06 May 2018
It would make me really happy to be able to
Google web ads in Privacy Badger.
(Yellow-listed domains are not blocked, but
have their cookies restricted in order to cut
back on cross-site tracking.) That's because
a lot of news and cultural sites use DoubleClick for
and other Google services to deliver legit,
context-based advertising. Unfortunately, as
far as I can tell, Google mixes in-context
ads with crappy, spam-like, targeted
stuff. What I want is something like Doc Searls
Just give me ads not based on tracking me.
Until now, there has been no such setting. There could have been, if Do Not Track (DNT) had turned out to be a thing, but no. But there is some good news. Instead of one easy-to-use DNT, sites are starting to give us harder-to-find, but still usable, settings, in order to enable GDPR-compliant ads for Europe. Here's Google's: Ads personalization settings in Google’s publisher ad tags - DoubleClick for Publishers Help.
Wait a minute? Google respects DNT now?
Google doesn't appear to have their European mode activated yet, so I added a do-nothing "European mode" to the Aloodo project, for testing. I'm not able to yellow-list Google yet, but when GDPR takes effect later this month I'll test it some more.
In the meantime, I'll keep looking for other examples of hidden European mode, and see if I can figure out how to activate them.