Updating assumptions for blogging in 2026
First, I used to assume that if the RSS feed is valid, the links are good.
But there’s the possibility of a “works on my machine” feed. Not going to mention a specific company here, but I spotted a feed on an HTTPS site but with HTTP localhost links.
<title>Funded Startup Blog</title>
<link>http://localhost:5150/blog</link>
<description>Awesome technology and business insights from our innovation journey</description>
<item>
<title>Our thing works with some other company's other thing</title>
<link>http://localhost:5150/blog/please-googlebot-dig-these-keywords</link>
See the problem? The links work fine when they preview on localhost with the dev server running, but on the real Internet, not so much. And the feed is technically valid, just not really working.
So for now I am doing this.
def fix_url(source, dest):
"For sites that leave localhost links in the production RSS feed"
"Replace the scheme and netloc"
sp = urllib.parse.urlsplit(source)
dp = urllib.parse.urlsplit(dest)
if dp.netloc.startswith("localhost:") or dp.netloc.startswith("127.0.0"):
logging.info("fixing localhost link to %s" % dest)
return urllib.parse.urlunsplit([sp.scheme, sp.netloc, dp.path, dp.query, dp.fragment])
return dest
This is not going to be right in all cases (it doesn’t work if they use a different virtual host for the feed) but for what I have found so far it’s better than letting the localhost links be.
The second assumption is a little tougher to give up. Read The Internet’s Most Powerful Archiving Tool Is in Peril from Aram Zucker-Scharff.
Whatever you think about our machine learning overlord corporations, there’s no doubt that they are sucking immense value from journalists and giving almost none of it back. The only tool media companies really have in their arsenal is blocking.
I used to be able to assume that I could link to something from here, and if the original went away, I could swap in an Internet Archive link. For example, in Before surveillance capitalism and surveillance advertising, there was surveillance marketing I found what I think is the earliest use of the term—not by academics or privacy advocates, but by Mark Cameron in Marketing Magazine.
But now any halfway awake web publisher is going to block archives, Common Crawl, and other services, to try to keep their pages away from the deeply unsympathetic AI tycoons. (If you want a recipe for risotto, go to the library or find a legit human-tested recipe site.)
So that means if I link to something but I don’t have a local copy, it need to be an error. This way, if making an archive.org link doesn’t work, I can put up the local copy if it’s a government work or out of copyright for some other reason, or replace the link with a fair use excerpt.
I’m not going to automate it, since a lot of sites are going to be good enough at avoiding scrapers that they could avoid whatever I could set up. But now there’s one more task to add to the new page build process.
Bonus links
What
Australia must learn from Ukraine about drone technology and the future
of warfare by Clive Williams. Increasingly, wars are now being
determined by the capacity to produce and deploy large numbers of
unmanned systems at relatively low cost.
(Another lesson seems to be
to use cheap energy sources that make it much harder for a drone or
missile to destroy equipment worth more than its own cost. Philippines
accelerates grid entry for 1.28 GW of solar by Patrick Jowett.)
Ad
Tech’s Bielefeld Problem: What If None of It Is Real? by Shirley
Marschall. At no point does something definitively real have to
happen. Only something measurable and convincing enough. Clicks resemble
engagement. Conversions resemble outcomes. Optimisation resembles
improvement. Each layer validates the next, and as long as the outputs
remain plausible, the system holds together. Yes, that’s the bar now.
Not truth. Not causality. Just plausibility.
(It may be worse than
that. The conventional adtech tracking might be hella accurate for more
surveillable subsets of the customer base, but result in “data-driven
insights” that don’t apply to the whole real-world set of customers,
because some are set up with privacy tools and settings to feed less
data into the system. More: Triple
taxation on surveillance marketing)
How
Austin’s stunning drop in rents explains housing in America by
Marina Bolotnikova. Austin is hardly the only city that has tried to
unfetter homebuilding to ease its cost of living. But it is remarkable
for the sheer breadth of reforms it’s adopted…