Firefox has a few different advertising and related features, and they all have different preferences. There is no one big “kill switch” for ads like there is supposedly going to be for “AI”.

Extensions

You’re probably going to need uBlock Origin. That’s a link to the real one, on addons.mozilla.org. Be careful following links to ad blockers. Quite a few of the “ad blockers” that come up in search results or on browser extension directories are adware or worse. (More info: uBlock Origin works best on Firefox · gorhill/uBlock Wiki by Raymond Hill)

Besides that, you might also want some other Firefox extensions to make things better.

Ads on the new tab page

Programmatic ads are coming to the New Tab page.

To get rid of ads on new windows and tabs:

  1. Click the menu button (≡) and select Settings.

  2. In the menu on the left, select Home.

  3. In the Home panel, change Homepage and new windows and New tabs to Blank page.

The other option is to install the Tabby Cat extension, which puts a randomly generated cat illustration on every new page. Could be fun

Direct results

Go to about:config and set browser.urlbar.quicksuggest.online.enabled to false.

Global Privacy Control

Firefox will already let you send the Global Privacy Control (GPC) signal (the other browsers are going to have to catch up) and it’s easy to turn on.

  1. From the ≡ menu button, go to Settings.

  2. In the Privacy & Security panel, scroll down to Website Privacy Preferences and turn on Tell websites not to sell or share my data.

You can check that it works by going to globalprivacycontrol.org. Look for GPC signal detected at the top of the screen. That site also has links to GPC extensions for other browsers.

Next steps

For system administrators

(Update 24 Dec 2024) If you have permission to write Firefox policies, preferences can be set and locked for all users. See turning off browser ad features from the command line.